In the realm of marketing automation, Soufflé has been a pioneer in delivering innovative solutions tailored to the unique needs of businesses. Our suite of products is designed to revolutionize marketing strategies, and one such product, Ad Optimization, has proven to be a game-changer for our clients. In this case study, we unveil the success story of SpiritsBoost*, a liquor store grappling with declining online sales post COVID-19 and increased competition from other liquor stores on delivery platforms.
The Challenge
SpiritsBoost, like many liquor stores, experienced a surge in online sales during the lockdown period. However, with the easing of restrictions and intensified competition from other liquor stores vying for market share on delivery platforms, they found themselves facing a decline in sales.
The Solution
Enter Soufflé’s Ad Optimization product. Recognizing the potential of leveraging sponsored listings on Uber Eats, SpiritsBoost partnered with Soufflé to implement a dynamic ad campaign strategy. Our solution was designed to adapt intelligently on an hourly basis, ensuring maximum visibility and ROI during peak ordering times.
Implementation
The first step was seamless integration with our platform, enabling SpiritsBoost to leverage historical data and automate their ad scheduling. Despite operating hours from 10 am to 2 am daily, our tailored approach ensured optimal ad placement, maximizing returns while minimizing marketing spend.
Key Strategies
– Daily Ads Activation ($92.50/Day) from 5 pm to Close
– Strategic Budget Doubling:
– Tuesdays: 6 pm to 10 pm
– Thursdays: 6 pm to 1 am
– Fridays: 6 pm to 1 am
– Saturdays: 6 pm to 1 am
Results
The impact was nothing short of remarkable. By leveraging Soufflé’s Ad Optimization tool, SpiritsBoost witnessed a significant surge in sales. Here are the key highlights:
– Total Sales Generated from Ads: $63,302
– Total Ad Spend: $3,777
– Return on Ad Spend (ROAS): 16.7x
Additionally, it’s crucial to note that since we strategically advertise during peak periods, SpiritsBoost benefitted from higher average order values. By targeting moments when valuable customers were more likely to place substantial orders, we maximized the efficiency of their marketing budget. This approach not only boosted ROAS but also ensured that advertising dollars were not wasted on smaller orders, further enhancing the overall profitability of their campaigns.
Furthermore, the tangible impact of Soufflé’s solution is evident in the overall performance metrics.
Prior to implementing our platform, SpiritsBoost averaged $8,713 in weekly sales on Uber Eats.
However, with Soufflé’s Ad Optimization in place, their average weekly sales soared to an impressive $13,642, showcasing a substantial (56%) increase in revenue and highlighting the effectiveness of our tailored approach.
Comparative Analysis
If SpiritsBoost had chosen to run sponsored listings continuously throughout the day on Uber Eats, they would have aimed for a ROAS of 5x. However, by entrusting their advertising strategy to Soufflé’s automated platform, they achieved a ROAS of 16.7x. This translated to an additional $44,417 in sales from ads, showcasing the immense value delivered by our solution
Conclusion
In a competitive landscape where every marketing dollar counts, Soufflé’s Ad Optimization product emerged as the catalyst for SpiritsBoost’s resurgence. By harnessing the power of automation and intelligent ad management, we not only revitalized their online sales but also empowered them to stay ahead of the curve in an evolving market.
At Soufflé, our mission is to empower businesses with cutting-edge marketing solutions, and the success story of SpiritsBoost stands testament to our unwavering commitment to driving tangible results. Join us in revolutionizing your marketing strategy and unlocking new realms of success.
*Please note that the name “SpiritsBoost” is a fictional placeholder used to maintain client confidentiality.